Ivanka Majic is an experienced user researcher with a strong background in user research and design. She holds an MSc in Human Centred Computer Systems from the University of Sussex and a BEng Hons in Electronic Engineering from the University of Brighton. Ivanka combines powerful analytical and creative skills that inspire enthusiasm for creating exciting and effective user experiences.

Over the years, Ivanka has been involved in several organizations, including Brighton Natural Health Centre, Wellcome Trust, Brighton & Hove City Council, Labour Party, Elbi Digital, Government Digital Service, Canonical Ltd., LBi, Flow Interactive, Pyrrha Ltd., and Hypnosis Media. Her roles in these organizations have given her a wealth of experience in user experience architecture and interaction design, digital strategy, wireframing, persona, and technical knowledge.

Ivanka is a freelance user research and design professional, and her expertise is in delivering user-centred designs that meet businesses' and users' needs. Her skill set includes user research, user experience architecture, interaction design, digital strategy, wireframing, persona, and technical knowledge.