Paul Ridsdale

Paul Ridsdale is a senior marketer with two decades of experience in the entertainment and media industry in the UK. He has held various leadership positions where he successfully developed and executed marketing strategies that drove business growth and outshined competitors.

Throughout his career, Paul has demonstrated his proficiency in managing teams, projects, and significant budgets. He is skilled at influencing stakeholders at all organizational levels. Paul was a key member of the 2020 Marketing Team of the Year, a prestigious achievement recognized at the Marketing Week Awards.

Paul Ridsdale pursued a BSc in Physics at the University of Southampton, showcasing his analytical and strategic thinking abilities which he later applied to his marketing roles.

His professional journey includes notable roles at ITV, where he served as the Director of Viewer Marketing, Acting Director of Network Marketing and Media, Controller of Marketing and Media, and Head of Marketing for the main channel. Paul Ridsdale was also a 2011 Scholar at The Marketing Academy, further emphasizing his commitment to excellence and skill development in marketing.

Prior to his time at ITV, Paul held significant marketing roles at BT and BSkyB, where he managed marketing for TV services, Sky Sports, and various entertainment, sports, and news channels. His diverse experience across renowned organizations highlights his versatile skill set and adaptability in dynamic environments.