Cory Bayers is a highly accomplished marketing professional with extensive experience in the retail and outdoor industries. Bayers holds a Bachelor of Commerce in Marketing from Concordia University and has held several leadership roles, including his current position as Vice President Global Marketing at Patagonia. Prior to this, he served as Vice President, Global Brand Creative, Director, and Global Brand Manager at Lululemon Athletica, where he oversaw numerous marketing campaigns and initiatives. Bayers also worked for Helly Hansen, where he served as Global Marketing Manager, Global Mountain Sports Marketing Manager, and National Marketing Manager. His expertise in branding, creative direction, and global strategy has made him a respected leader in the marketing community.