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Kristine Lauria

Regional Head of Trade Marketing - Engagement
Singapore
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Kristine Lauria is a seasoned marketing professional with over 15 years of experience building successful marketing campaigns and running communications for international organizations. With a focus on community building, B2C outreach, and connecting companies with their users, Kristine has a proven track record of translating customer needs into workable product improvements that increase engagement, retention, and client satisfaction.

Kristine has launched the Singapore country office for Upwork (previously Elance-oDesk), brought in new clients to the platform, and supported them in exploring the opportunities of working with independent freelancers, through community outreach, hosting events, speaking, and PR. She is currently based in Singapore where she runs community events, sends out a weekly events list, and works as a digital marketing consultant with multiple clients.

Kristine's experience ranges from managing outreach efforts for Nobel Laureate Archbishop Desmond Tutu, working with Fortune 500 clients, running online events for thousands of users a week, to running community marketing for four million users a month at PBwiki.com. She has a Master's degree in International Political Economy and Development from Fordham University and a Bachelor's degree in International Relations from Kent State University.

Overall, Kristine's expertise lies in community building and outreach, user experience and engagement, social media policy, content creation, email marketing, and analytics. With a passion for running awesome events, she specializes in connecting people and helping them succeed.

This public profile is provided courtesy of Clay. All information found here is in the public domain.
This public profile is provided courtesy of Clay. All information found here is in the public domain.