Lindsay Gattis is an experienced professional who believes that account-based marketing (ABM) and enterprise selling share the same principles. With a bachelor's degree in Communication Design from Texas State University, she describes herself as half-artist and half-scientist, using consumer psychology and intent data to profile and understand customers' behavior. For ten years, she ran a marketing agency Logan Gattis Creative Agency that required her to both sell and market her services. Currently, she is the Regional Accounts Based Marketing Manager - North America at Redgate Software. She also previously held Marketing Director and Marketing Manager roles at Keystone Resources before transitioning to Redgate. Lindsay encourages enterprise salespeople to research and craft compelling messages, listen actively, and build relationships with potential customers. She hopes to collaborate with like-minded professionals and explore new approaches to sales and marketing.