Marknadschef på Glimra

Stockholm, Sweden

Glimra är Sveriges största fristående biltvättskedja . Glimra har idag 15% av biltvättsmarknaden med 60 anläggningar runt om i landet, från Malmö till Härnösand.  Glimra har som ambition att modernisera en eftersatt kategori genom att digitalisera kundupplevelsen med hjälp av en modern app. Via mobilappen kan kunder smidigt hitta sin närmaste Glimra, betala för sin tvätt, få kontakt med support. Appen möjliggör också för användaren att ta del av olika kampanjer och förmåner. Läs mer om vår resa här nedan;https://www.di.se/nyheter/eqt-veteran-blev-irriterad-pa-biltvatten-gar-in-med-halv-miljard-i-branschen/https://www.breakit.se/artikel/22386/sequent-pa-uppkopsturne-ska-casha-in-nar-du-tvattar-bilen

Glimra

Chief Marketing Officer

Joined the Swedish premium underwear brand as a consultant to help launch in new markets (US/GB/DE) while increasing market share in Sweden. Launch the Concept Store in Stockholm & Swim 2019. Responsible for digital marketing (FB/SEM/Affiliate/Influencers/CRM/Google Analytics), improving the site, events & PR.

CDLP

Marketing Manager

Joined with the objective to reorganize the marketing team, to turn the negative sales trend from 2017 and to rebuild the company’s momentum. Responsible for the recruitment and training of a new international team that overperformed the 2018 budget by +120% with a retained profit margin. Developed and improved the brand, marketing, and sales strategy and expanded successfully into markets like US/FR/DE/AU. Drove efficient digital marketing at scale.

Mapiful

Helped launch the new Omnicom digital media agency Heart’s & Science with the objective of winning and onboarding their first client. Helped to recruit a digital team and set digital structure and routines. Implemented data-driven strategies and a programmatic setup for clients and pitches.

Hearts & Science

Digital Manager - Consultant

Responsible for three products within Tillväxtaffärer; Köket, Fotbollskanalen and ENT. Go-to market strategies, packaging, creative offers, pricing, presentations, sales strategies and budget responsibilities.

TV4-Gruppen

Business Developer

Responsible for the digital offering to our clients, sales and profit to the agency, time/client allocations and staff liability. Oversee the creative and strategy process and give guidance to the team. Responsible for talent management and recruitment.

Mindshare Sweden

Head Of Digital Strategy

Initiator and host of a Digitala Mediepodden podcast in collaboration with Dagens Media. Over 70 episodes of interviews in a podcast format with topics around digital marketing and transformation, tech and brand building through digital media. Released weekly with a new guest and topics each week,  with over 20 000 downloads monthly by marketing professionals, agencies and students.

Digitala Mediepodden

Overall responsibility to advise clients within Paid/Owned/Earned media. Client lead for mediaand digital strategy. Creating and implementing campaigns and business-driven media strategieson both annual and campaign basis. Hands-on experience from working with Programmatic, PaidSocial, Native, Influencers, SEM. Nordic digital lead for one of the largest advertisers in Sweden.Responsible for media budgets over 100 MSEK and award-winning campaigns.

Digital Strategist

Digital Media Coordinator

Founder of e-commerce site Middax, a food delivery service similar to Hellofresh/Linas Matkasse.Starting a business from scratch, creating an intuitive site and sales process and delivering aproduct with logistical challenges. I was nominated as Entrepreneur of the year 2012 byFöretagarna. The business was sold to the Swedish owners of Hellofresh in 2013.

Damon Razazi

Damon Razazi