Bob Bean is a seasoned marketing executive with over 30 years of experience in both B2B and B2C company environments. He is the founder and principal of RTB Consulting, a firm that specializes in partnering with organizations to assist them in elevating the revenue contribution from their marketing function by implementing cost-effective and quantifiable improvements. Bob has extensive experience in financial services, energy and utilities, and extended warranties/services contracts. He was formerly the VP of Corporate Marketing & Communications for The Warranty Group (now Assurant), and has worked in various other industries. He is a customer-focused, data-driven leader that has helped both entrepreneurial start-ups and global corporations succeed by building high-performance marketing teams, implementing new processes and automation, and tightly aligning marketing department goals with corporate objectives. Bob's expertise also includes best practices in marketing research and analytics, new product development, corporate communications, business development, strategic planning, and employee engagement. He's also presented at numerous industry conferences and has been cited in several trade publications for leading-edge global consumer research he spearheaded. Bob studied Bachelor of Business Administration, Marketing at the University of Mississippi and completed the Organizational Leadership, LEAD Executive Program at Harvard Business School Executive Education. In his personal life, Bob enjoys spending time with his two daughters, playing golf and tennis, and SEC football.