Bryan Master is a Senior-level Digital Media Investment & Strategy leader with more than 14 years of experience in the marketing industry. He specializes in providing integrated, strategic brand awareness and direct-response-driven solutions that help global marquee brands succeed in today's fast-paced digital environment. Bryan has worked with clients in a range of industries, including consumer product goods, beverages, automotive, retail, tel-comm, consumer electronics/technology, QSR, travel, and entertainment, and he has extensive experience in the music industry.

Bryan's expertise extends to all forms of digital and emerging media investment, strategy, and performance analysis, including paid, owned, and earned media, data-driven/ABB/programmatic advertising, streaming video upfront deals, and YOY efficiency-play partnerships. As a digital media investment leader, Bryan helps his clients grow their businesses by identifying efficiency-based partnerships, procurement savings, and opportunities for never-been-done-before digital innovation and evolution.

Bryan is a skilled leader who can steer client businesses toward insight- and data-driven strategies and planning through ABB/programmatic and DMP-based investments, as well as back-end data and performance analysis. He drives client investment toward growing and trending digital consumption and targeting behaviors, such as video, content, social, mobile, and branded entertainment, and he helps grow internal corporate investment initiatives as a valued member of senior digital leadership. Bryan is an excellent communicator who builds case studies and helps agencies and clients win industry awards.