Sivaram Sukumar

Sivaram Sukumar is a seasoned analytics professional with over a decade of experience in the business intelligence and digital analytics domains. He possesses a strong educational background in financial mathematics and modeling, having earned his BSc in Mathematics and Finance from City University and his Master of Science (M.S.) in Sports Business from New York University. His primary interests include social media analytics, emerging technologies, and new media trends.

Sukumar has worked with several renowned organizations in the past and is currently the Director of Attribution & ROI, Ad Impact & Strategy at NBCUniversal Media LLC. Prior to this role, he was the Director of Digital Ad Sales Analytics & Strategy at NBCUniversal. Additionally, he has also served as the Director of Digital Media Analytics & Insights for the National Basketball Association (NBA) and Associate Director of Digital Products & Emerging Technology for the same organization. Before that, he served as Senior Manager and Manager of Digital Analytics & Strategy for the USA TODAY Sports Media Group.

Overall, Sukumar's vast experience in analytics and his interest in emerging technologies make him a valuable asset to any organization he serves.