Felipe Watanabe

Felipe Watanabe is an accomplished marketing professional with a decade of experience in the mobile marketing field, overseeing multiple successful projects resulting in over 700 million app downloads across Google and Apple's app stores.

With a solid educational background, Felipe holds a Bachelor's Degree in Social Communication with a specialization in Advertising and Publicity from Universidade de São Paulo. He furthered his education by earning a Master of Business Administration (M.B.A.) in Marketing from FIA Business School.

Currently, Felipe serves as the User Acquisition Manager at Space Sheep Games, where he leads the performance marketing, ASO, and in-house creative teams. His primary focus lies in acquiring new users for the games, optimizing user acquisition budgets, and collaborating closely with product, monetization, and growth teams.

Throughout his career, Felipe has held various roles including User Acquisition Manager, General Manager, and Marketing positions at Tapps Games and Papprika by Tapps Games. He also has experience as a Photographer, Graphic and User Interface Designer at both Tapps and Lab360, showcasing his diverse skill set across different domains.

His expertise spans user acquisition strategies, performance marketing, app store optimization, and creative direction, making him a valuable asset in driving successful marketing campaigns and achieving business growth.