Max Spiegel

Penn State University

Director of Enthusiasm (and VP of Digital Strategies) at Summit BHC

Boalsburg, Pennsylvania, United States

Develop and oversee corporate strategy, architecture, design, usability and content for all digital properties; web sites, blogs, social media profiles, and pay-per-click marketing campaigns for all Summit BHC facilities (11+), and other business ventures. Develop and sustain project management standards and process that optimize project phases and increase stakeholder satisfaction. Create and maintain best practices and standards for reputation management, Web site content, architecture, and navigation; technical design; accessibility, usability, and compliance.

Summit BHC

Vice President of Digital Strategies

Created and manage <a href="http://zebrapedia.psu.edu">zebrapedia.psu.edu</a>, a Web community devoted to the ongoing transcription, annotation, discussion, and editing of Philip K Dick's million-word journals (Exegesis), using collaborative research tools and techniques to explore the mammoth digital text using/developing various approaches of Swarm Scholarship, digital analysis, and natural language processing. Primary technologies include Ruby on Rails, Python, NTLK, and fromthepage.

Zebrapedia, Penn State University English Dept. & Dr. Rich "Möbius" Doyle

Digital Architect

Host and Producer of The Blues Show on WPSU (NPR) Radio. Covering all the ground between the recordings of the 1920’s such as Charlie Patton & Tommy Johnson to the latest innovative sounds of The Black Keys & Alabama Shakes. A rich mix of acoustic and electric, standard and eclectic. Something for everyone streaming live at <a href="http://wpsu.org/blues">http://wpsu.org/blues</a> every Saturday night from 10 to Midnight. Subscribe to the podcast: <a href="http://radio.wpsu.org/podcasts/80/rss.xml">http://radio.wpsu.org/podcasts/80/rss.xml</a>

WPSU Penn State

Host+Producer of The Blues Show on WPSU Radio

Founded, designed, and publish a 25-year-running online community and knowledge database recognized and archived by the Library of Congress as a historical record of traditional music, 2nd in volume only to their own collection.  Designed, programmed, and moderate a public discussion forum, custom private messaging and chat, e-commerce shopping system, pay-per-view media distribution system, a database of over 20,000 songs, 75,000 members, and 3.5 million messages on 80,000 topics.  <a href="http://mudcat.org">mudcat.org</a> averages over 2 million page views from over 200 countries per month.

mudcat.org

Founder/Owner/Publisher

Hold ultimate responsibility for the organization's marketing activities and oversee the development and delivery of a fully integrated marketing and communications strategy for new and existing products and services. Oversee implementation of campaigns, events, digital marketing, and PR. Work closely with the company’s outreach team and enable them to meet their objectives by providing appropriate tools, materials, and presentations. Undertake continuous analysis of competitive environment and consumer trends.

Develop and manage Web sites and expand online presence and brand awareness via organic, paid search and other online marketing strategies. Implement online education, electronic publishing, and strategic recovery community plans. Manage social media presence and direct programs to improve social media reputation and recognition.

Responsible for leading technology strategy across the enterprise. Develop, implement, and support both short- and long-term technology plans; create and administer IT policies and procedures; and audit information system use for compliance and security. Analyze needs and budgets and make recommendations for updates, replacements, or enhancements. Manage the contract negotiations and purchase and installation of new systems. Consult with management, clients, and staff; supervise the IT department staff, including hiring and training; provide technical support; and conduct feasibility studies for information technology projects.

St. Joseph Institute for Addiction

Director of Marketing & Technology

Developed Web sites in Plone CMS, managed the Social Media strategy, training, best practices, and operations of various college programs; innovated in areas of search engine optimization, analytics (for web, social media & CVENT), email marketing, reputation management, and pay- per-click advertising. Worked seamlessly with Marketing, Short Courses, Extension, AgIT, Food Safety, VBS, Recruitment, etc.

Penn State College of Agricultural Sciences

Web & Social Media Strategist

Developed, implemented, and managed marketing plans in support of Penn State Conferences, Management Development, WPSU, and Cooperative Extension by means of direct mail, e-mail, Web, and Social Media Marketing. Chaired a University-wide committee on Web 2.0 tools, competencies, and best practices.

Marketing Strategist

Developed and implemented marketing & advertising in direct mail, print and Web.  Developed custom Web applications to integrate advanced contact management and existing telephone and internet lead capture services.  Designed and composed all company logos, letterhead, literature, market statistics and operations checklists, and maintained compliance with federal, state, local and company Real Estate Law and Policy.  Created curriculum and taught various classes in a technological corporate training environment.  In charge of creation and utilization of IT & advertising budgets.

Keller Williams Real Estate

Technology Coordinator

Instructor of Web Design I & II.  These classes were an all-inclusive education of Web Site Design and Technology.  The classes covered pure programming and design techniques such as HTML, JavaScript, CSS and advanced Graphic Design; tools of the trade such as Photoshop, Illustrator and Dreamweaver; and Good Practices such as working with teams and clients, general design philosophy, information architecture, usability engineering, project management and organization.

The University of the Arts

Instructor

Founded, incorporated and operated a full service Web site design and hosting firm.  Responsibilities included finance, HR, project management, sales, contracting, proposal writing, design, HTML, CFML, SQL, e-commerce, customer service and graphic design.  Managed a team of 8 programmers and designers and hundreds of projects for millions of dollars.