Luis Dieguez is a versatile professional with a background as a Consultant and Entrepreneur. He is currently the Managing Director at TheCompetenceCo and a Partner at Accenture, leading the Products vertical. With a strong foundation in Sales, he focuses on originating major deals and client account leadership in various retail sectors. Beyond his corporate roles, Luis is also actively involved in academia, serving as a Professor at the Master of Consulting program at the Autonomous University of Madrid and the Accenture University, where he teaches Data-Driven Consulting and Storytelling, among other courses. Luis has a keen interest in Artificial Intelligence and has a track record of driving digital transformation in retail as the former Head of Retail Solutions at Minsait and Senior Manager at Indra Business Consulting. With a diverse skill set, he has expertise in marketing transformation, pricing strategies, analytics, digital technologies, logistics, smart store solutions, and robotics. As a seasoned executive, Luis has held key commercial, marketing, and strategic roles at renowned companies such as Telepizza, Supersol Supermarkets, Iberdrola Diversificación, and Telefónica Publicidad e Información. A true entrepreneur at heart, he has founded and led successful ventures like Supertruper, 11869, and e-informa. Luis' educational background is equally impressive, with studies in Artificial Intelligence implications for Business Strategy, Management, Marketing, Gamification, Customer Analytics, and Design Thinking at esteemed institutions like the Massachusetts Institute of Technology, IESE Business School, University of Navarra, Universidad Pontificia Comillas, University of Pennsylvania, and University of Virginia.