Manuela Fassbender is a seasoned and innovative Creative Director with vast and diverse experience in the start-up space, specifically in e-commerce for Fashion and Lifestyle Brands. She is highly skilled in defining and establishing the brand's position in leading retail markets, executing multi-channel goals, and objectives, analyzing market and brand factors, and tracking progress in alignment with the overall strategic vision. Based in New York, she is uniquely positioned to specialize in the U.S. and EMEA markets, making her an ideal consultant for brands looking to expand globally.

With a degree in Fashion and Apparel Design from Parsons and a background in X-Ray Technology, Manuela is an entrepreneurial thinker and cross-functional team leader with first-rate interpersonal, organizational, project planning, online category management, and management skills. She is also an adaptable problem-solver and mentor who works proactively and effectively in fast-paced environments.

Manuela is passionate about fashion and committed to combining technology and design to offer consumers a 360-degree experience. As the founder and creative director of MBF Trend Consulting, Manuela brings her extensive experience in content creation, multi-channel platform building, and execution of brand strategies from ideation to launch, end-to-end production. She is also highly skilled in data analytics, trend and market analysis, consumer insights, global sourcing, sustainability integration, budget management, business planning, structure and sales strategy.