Meet Dawa Riley, a seasoned Product Design Lead with over 10 years of experience working with top brands such as Google, Audi, Samsung, and Vodafone. Dawa has also worked with startups in fintech, health, and edtech, driving innovative UCD solutions and growth. She is skilled in end-to-end product design, extending and creating design systems, UX, visual and interaction design, rapid prototyping, team lead, mentorship, and implementing design best practices. Dawa has a passion for leveraging data and analytics to inform design decisions, as well as design thinking and cross-functional team collaboration. She studied MA, Design for Interactive Media at Middlesex University and has a Bachelor of Science (BSc) in Psychology, 1st Class Hons from UCL. To view her portfolio, visit DawaUX.com.