Tracy McCourt is a highly experienced multi-channel sales and marketing leader with a remarkable career history in brand strategy, retail, and ecommerce. Possessing proficiency in developing and implementing profitable and effective customer acquisition and retention campaigns, she has managed to create personalized strategies over different verticals to enhance customer engagement, loyalty, acquisition, and lifetime value. Her innovative and analytics-driven approach has made her the ideal leader for mid to large-scale fashion and beauty brands. Tracy has been associated with several organizations, and her roles have been crucial in driving revenue and increasing brand awareness. She studied at UC Irvine and began her professional career as a Marketing Manager, E-commerce at Skechers. Later, she served as Vice President, E-commerce, Brand, and Multi-Channel Marketing at Frederick's of Hollywood, among other leadership positions.