Phillips Academy

Concord Carlise High School

Institute of World Politics

The Catholic University of America

Marketing for #govcon #publicsector, tech and education, ENTP, creative thinker, #futurist and source of positive energy.

Ashburn, Virginia, United States

I am currently under contract with Verizon (through the Judge Group) as a federal marketing manager to support the public sector business. In my role I serve as the lead for the Digital Transformation initiative / campaign for Verizon's Public Sector team.

In this role, I develop, manage and execute marketing plans to support the federal business and key strategic partners. I work with colleagues to create marketing plans and activities, as well as message development, event planning and management, demand generation campaigns and thought leadership activities that build awareness, generate leads and deliver measurable results.

Specific duties include, but are limited to:
-  Develop, maintain and execute marketing plans and activities that support federal business and strategic solutions.

-  Develop messaging and win themes for priority partners and accounts. This includes, but is not limited to, messaging for key solutions, sales presentations, customer briefings, tradeshows, email marketing, advertisements and websites.

-  Work across Business Group and with agencies and media partners to develop campaigns, creative materials and content.

-  Plan and manage participation in industry events, including sponsorships, booth logistics, event messaging, speaking engagements, event promotion, staffing and attendance.

-  Plan and write email and social media campaigns that support our marketing and sales objectives.

-  Track and report on marketing activities, including outbound campaigns, demand/lead generation, funnel generation, MQLs, SQLs, and marketing influenced opportunities.

Verizon

Federal Marketing

Social Web Tactics is a digital marketing and sales agency focused on providing businesses and organizations the ability to connect with their audience using the latest and most effective digital technologies and tools.

Social Web Tactics provides market research, builds customer personas, develops and executes marketing and social media campaigns, as well as website development, search engine marketing / optimization and content marketing campaigns.

Highlights from my work include:
Oversee development and implementation of SEO, Social Media and broader Digital Marketing strategies and tactics for B2B, B2G and B2C clients, including but not limited to full scale SEO and social media audits, website usability and content marketing, copy writing and video script / storyboards.

Create and manage content marketing, e-mail, SEO and social media campaigns for companies including: Calvert Education, K12, ISO Group (military parts supplier), Leidos, INSIGHT Into Diversity, and more.

Implement CRM and marketing automation solutions for clients, including e-mail management, analytics, and reporting, as well as mapping data fields to third-party systems. Solutions reviewed and assisted included: SharpSpring, HubSpot, IBM (Silverpop), Salesforce CRM and Marketing Cloud.

Oversee implementation of website, user experience / UX, and CMS modifications to be more customer-centric: Ruby on Rails, WordPress, Drupal, and Adobe Experience Manager (AEM).

Create, implement, and manage B2B and B2C webinar programs for companies.

Reviewed and analyzed e-mail campaign data and Google Analytics data across over 100 sites / locations, data on customer behavior, and use of automated messaging and integration of third-party data. Created new templates (responsive – HTML w/ CSS edits), customer messaging, and internal processes, as well as a data model to better determine engagement.

Manage website and technical projects, and teams, using GitHub, Asana, Slack, JIRA, and other platforms.

Social Web Tactics

Chief Digital Strategist

<a href="http://Hackmer.com">Hackmer.com</a> and Colliding with the Social Web is my personal website and blog.

One of my life missions is to help people improve their business and marketing operations.

On this website, I share thoughts and resources on business best practices, provide insight into some of the latest business trends, and discuss how people can tap into positive energy to build and unleash their talent.

Hackmer.com and Colliding With The Social Web

Business and Marketing Consultant

Responsible for delivering audience-centric content journeys for Adobe Public Sector in the Enterprise Digital Experience business unit.

Key responsibilities:
Collaborate, create, and manage global public sector content strategy for Adobe’s Enterprise DX (Digital Experience) Solutions team, which includes: Adobe Experience Manager / Experience Cloud, Adobe Analytics, Adobe Digital Asset Manager, Adobe Campaign solutions and other DX and DMe offerings.

Serve as both a content strategist and public sector subject matter expert responsible for authoring content including, but not limited to: eBooks, blog posts, event session descriptions, speeches, email and social media.

Support Adobe Government Forum (an international event for federal, state and local government agencies) including: Session strategy and descriptions, managing the virtual experience for attendees and exhibitors, promotional messaging for the event, overseeing aspects of the web experience and post-event experience, video editing and other tasks.

Collaborate and coordinate with sales teams to identify content and marketing collateral gaps based on a "Discover, Explore, Evaluate, Buy" model, and create a plan to fill gaps and generate engaging content that generates leads.

Adobe

Senior Content Strategist, Global Public Sector / Government (18 month contract w/ extensions)

In my role at Strayer I was responsible for search optimization, content strategy, blogger outreach, vendor management, project management and all website QA, including but not limited to new web properties and online tools.

Highlights from my work include:

SEO: Oversaw strategy and implementation including development of site optimization and link building efforts, supervised SEO vendors in the western U.S. and India, and personally conducted detailed on-site optimization of roughly 1,000 web pages of a new corporate website.

Increased YOY organic traffic by over 30% and implemented strategies that led to a 68% increase in unique visitors and a reduction in bounce rate.

Created analytics reports in Google Analytics, Omniture, Cognos and Sparkroom to track performance of SEO, PPC, and other marketing campaigns - both to the website and through social channel referrals. Reported weekly, monthly and quarterly on data and made YOY comparisons to student interest (based on RFI and other sources) as well as sales (student enrollment).

Conceived and managed the development of the Strayer Buzz Blog, including functional and technical requirements and uploading of content into the CMS.

Recommended and implement website / user experience / UX changes with web development team, and provided copy writing for content and marketing campaigns, as well as storyboard editing and video scripting.

Strayer University

SEO and Content Optimization Manager

My principle role was to monitor the <a href="http://GovWin.com">GovWin.com</a> Government Contractor community (now retired by Deltek), including discussions, posts and other activity, engage members on-site, use social media to engage the government contracting community on-site and on external networks, grow on-site engagement and help grow membership.

Created integrated content campaigns to reach Fortune 500 prime government contractors as well as subcontractors and aspiring B2G companies. Content campaigns helped to grow network from 9,000 to 30,000 government contractor members in less than 9 months.

SEO: Increased <a href="http://GovWin.com">GovWin.com</a> Google rankings and number of first page rankings, frequently optimizing pages to outperform US government websites with similar information.

Developed and rolled-out GovWin's first B2B / B2G Virtual Roundtable series designed to bring executives and subject-matter experts from Fortune 500 companies (HP, Lockheed Martin, and others) and other leading government contractors together to discuss key issues, which has generated:
o	Over 4,000 unique page views and 10,000 minutes on the site in less than 4 months.
o	Targeted 200 to 300 registrations per event and exceeded goals by 35%

Devised and implemented multi-phased social media strategy designed to connect with businesses and increase on-site engagement and expand thought-leadership, which has included:
o	Expanding Twitter outreach - effectively growing Twitter followers by 189% in less than 6 months.
o	Creating YouTube and Livestream content strategy - GovWin Livestream channel has generated over 108,000 viewer minutes and over 4,700 video streams.
o	Identifying and connecting with key influencers in government contracting and related issue experts to help expand GovWin brand identity and generate additional viral marketing of content, events and services.

Deltek

Senior Community Manager, GovWin

As the Social Media and Online Marketing Manager I oversaw various online marketing initiatives including all corporate websites, blogs and blog development, social communities, email campaigns, as well as social networking and other programs.

Highlights of my work include:
Developed and launched 4 corporate B2B focused blogs around key company offerings in traditional media, local media, global yellow pages and mobile, which doubled unique views to BIA/Kelsey content.

Implemented Web Analytics program for 7 web corporate web properties using multiple providers; used metrics to identify top landing pages; improved design of high-traffic pages to enhance user experience.

Implemented initial SEO and SEM strategies on various web properties, and SEM campaigns for ActiveAccess desktop application, ParentPower community and select offerings resulting in increased website traffic.

Supervised blog index development and database integration with B2C community website and blog.

Maintained application content, and updated index database and website for B2C community.

Instituted social media strategy to connect with B2B audience that included: creating multiple Twitter accounts to reach specific corporate audiences, expanding blogs to represent core corporate divisions with a phased approach of building content and blogger relationships, social bookmarking, LinkedIn strategies for business development (added over 400 new members in 6 months to LinkedIn group), and other steps to help grow online presence and engage prospects and current clients.

Managed B2B Webinar program, including messaging and presentation content for events that reach corporations as well as state / local government, first responders, hospitals and colleges / universities. These Webinars reached between 300 and 600 decision-makers and produced 10 to 30 qualified leads per event with qualified sales opportunities ranging from $10,000 to $50,000 per opportunity.

BIA/Kelsey

Social Media and Online Marketing Manager

VitalSpring's technology integrates the various internal and external systems that comprise a company's health benefits supply chain.  This enables executives to define and balance their total health benefits cost equation for their corporation.

In my role at VitalSpring, I handled marketing and communications strategy, online events, conducted client outreach and lead the development of the VitalSpring-SAP Sales Toolkit. I also co-designed and co-built a demo solution for SAP's SAPPHIRE conference which demonstrated how the VitalSpring solution would work as a SAP HCM offering. Additionally, I coordinate customer interviews and managed all aspects of VitalSpring's participation in SAPPHIRE.

VitalSpring Technologies

Marketing and Communications Manager

For 16 years, CMA has been a leader in delivering professional marketing solutions to technology companies. Our business is helping to grow yours. Our marketing, business development and contract services are designed to increase our clients' government business.

As a Marketing & Project Manager my responsibilities included: development of strategic marketing plans for clients, coordinating media and public relations, managing events and Webinars, live events, web design, lead generation and audience acquisition, creating market assessments, market research and competitive analysis.

For one client, I managed pieces of their Federal and Public Sector marketing, including Identity Management and Continuity of Operations.

Computer Marketing Associates

Marketing & Project Manager

gomembers was a leading provider of comprehensive software and technology solutions designed to meet the needs of member-based organizations and the needs of the meetings and convention industries.

As the leader of marketing, my responsibilities included: redesign of corporate website, creation and management of 3-2-1 eBulletin, development of all marketing collateral, coordinating all direct mail campaigns, assistance on company and product branding (including Q series), as well as trade show appearances, solution pricing and other projects.

Gomembers

Marketing and Web Design

NMMA is one of the few associations in the marine industry that monitors and reacts to legislation proposed in every state.

As the State Government Relations Manager my responsibilities included: Monitoring legislation at the state and local level that impacted manufacturing, marinas, taxes, safety, environmental regulation, boating access, dredging, fishing and more.  What's more I wrote and edited articles for the Washington Wave newsletter, participated in political events, and other projects.

NMMA

State Government Relations Manager

The Snack Food Association (SFA) is the international trade association of the snack food industry representing snack manufacturers and suppliers. Founded in 1937, SFA represents over 800 companies worldwide.

As the Director of Membership and Industry Affairs my responsibilities included: Managing all recruitment and retention efforts regarding association membership, database management, industry relations with product manufacturers and ingredient/machine suppliers, as well as directing the Latin American Task Force, assisting in program development for SNAXPO, and other projects.

Snack Food Association

Director Membership and Industry Relations

RILA (formally IMRA) represents the most innovative and successful retail and product manufacturer companies in the industry. We bring the key executives from these companies together in unique forums to learn from each other and industry experts, advocate for the best course of action in public policy for the industry and work to advance the reputation of the retail industry as a whole.

As a State Government Relations Manager and Industry Affairs Manager my responsibilities included: monitoring legislation at a state and local level, coordinating Smart Growth strategy and conducting intelligence gathering on opposition groups, managing loss prevention initiatives, as well as other projects.

International Mass Retail Association

State Government Relations Manager & Industry Affairs

In November 1997, Vito Fossella was elected to Congress in a special election to represent the 13th Congressional District of New York, including Staten Island and the Bay Ridge, Dyker Heights , Bensonhurst and Gravesend neighborhoods of Brooklyn.

Vito serves as a member of both the House Committee on Energy and Commerce and the House Committee on Financial Services.  Furthermore, Vito is the Vice Chairman of the Environment subcommittee of the House Committee on Energy and Commerce.

Congressman Vito Fossella

Staff

P&M Sales Agency is a leading firm of manufacturers representatives based in New England that has been in business for over 3 decades.  The company specializes in housewares and hardware items.

In my role at P&M Sales I handled regional sales accounts and assisted in marketing and sales activities at various trade shows include regional and national shows, ie, Housewares Show, Hardware Show, etc.

Michael Hackmer

Michael Hackmer