Ismael Simon is a seasoned professional in the distribution industry with extensive experience in the food, consumer electronics, and construction sectors. He has a strong background in sales strategy, purchasing, negotiation, commercial planning, stock management, team selection, training, and management, as well as profit and loss tracking. He has also negotiated sales agreements, such as Rapel, sell In/out, and commercial spaces in stores and advertising actions, including billboards, Mupies, press, and internet media. Mr. Simon has experience managing commercial teams, the #Delivery channel, opening, managing, and implementing various retail spaces #Retail. He has studied diplomas and executive programs in business administration, supply chain management, blockchain, and digital transformation in prestigious universities and business schools.

Mr. Simon has held different positions in several well-known organizations, such as GM Food Iberica, Bricomart, MediaMarkt Iberia, and Carrefour and has worked as a Gerente, Jefe de Sector, Jefe de Departamento, Jefe de Seccion. He is currently the Director of Retail. He also has a newsletter that provides insightful information about the retail world and technology's role in digital transformation.