Jessica Tennant

Jessica Tennant is an accomplished marketing professional with over 15 years of experience in the field. Her expertise spans across various digital marketing channels such as SEM, paid social, display, affiliate, video, and mobile, as well as traditional media including TV, radio, direct mail, and podcasting, with a strong emphasis on direct response and acquisition-based marketing.

Her specialties lie in online marketing strategy development, interactive media buying and management, which includes SEM/PPC, display advertising, SEO, social media marketing on platforms like Facebook, Instagram, and Pinterest, mobile marketing, and affiliate marketing.

Jessica's technical proficiency covers a range of tools and platforms like Google AdWords, Bing/AdCenter, DoubleClick, Adobe Marketing Suite, Google Analytics, Kenshoo Search, Kenshoo Social, Facebook Business Manager, Klaviyo, Shopify, and Recharge.

She possesses advanced skills in Excel, SEM strategies, advertising campaign and project management, brand marketing, client retention and loyalty enhancement, data-driven A/B testing, bid optimization, conversion rate optimization, team leadership, relationship management, and contract negotiations.

Jessica Tennant's educational background includes studies at Oakwood High School and a Bachelor of Arts degree in Psychology from the University of Michigan.

Throughout her career, Jessica has held prominent positions such as Senior Vice President Marketing at Hello Bello, VP of Marketing at Launched.LA, Growth & Performance Marketing Consultant for self-employment, Head of Acquisition Marketing at Pharmavite, Senior Manager at Direct to Consumer/e-Commerce at The Honest Company, and various marketing roles at j2 Global, Integrated Media Solutions, Yahoo! Search Marketing, and Fox Broadcasting Company.