University of Florida

Founder and Chief Content Creator, Beauty + Content

New York, New York, United States

Beauty + Content

Founder

Caudalie

Caudalie USA Ecommerce Manager

- Responsible for the development, launch and management of US e-commerce website including:
- Leading online brand strategy
- Planning and execution of promotional calendar, homepage and newsletter features and creative development
- Liaise with logistics and sales departments for forecasting and inventory management,
- Integrate and leverage strategic partnerships,
- Manage Social Media channels including Facebook, Twitter, online communities, vloggers and blogger relations
- Analyze site metrics and optimize site performance,
- Drive online advertising strategy and monitor SEM performance
- Adhere to website budget and timelines
- Develop new site features and integrate new functionality
- Responsible for strategic partnership with Delta Airlines; co-branded amenity products, special events planning, marketing activities, and advertising.
- Design marketing materials, merchandising, packaging, event design, tradeshow displays, and educational materials.

Korres Natural Products

Senior Website and Creative Manager

- Assist in account management of key retail partners (Sephora, HSN, Nordstrom, Dillards, JC Penney and Ulta).
- Responsible for launch and brand management of Kings&Queens in North American market including press desksides, advertising, marketing calendar development, sampling and retailer account management.

Brand Manager

- Coordinate all aspects of new product launches including PR, retail account management, internal sales force support,
partner retail staff education, promotions, online exposure, in store placement, advertising, events and sampling.
- Responsible for development and management of all online retail accounts such as <a href="http://sephora.com">sephora.com</a>, <a href="http://beauty.com">beauty.com</a>, <a href="http://Nordstrom.com">Nordstrom.com</a> and <a href="http://skinstore.com">skinstore.com</a>; including product mix, marketing calendars, promotional placement, sampling, advertising, and budget management.

Marketing Coordinator

- Project Management for the development and launch of the Matrix International pilot website and global rollout of subsequent local sites
- Oversee website maintenance: developing new features, site performance analysis and optimization, global online strategy and branding, integration of new technology, budget management, CRM programs, online advertising and media planning.
- Coordinated all aspects of new product launches with International Markets: education, sales training, merchandising, advertising guidelines, PR and promotional activities.
- Event planning for large scale international conferences and events as well as internal meetings

L'Oréal

Matrix Global Marketing Coordinator

- Assisted Vice President of Sales in management of key accounts (May Company, Federated Merchandising Company, Fortunoff’s and Dillard’s).
- Developed and maintained client relationships through sales presentations, trend and market analysis, custom design development, packaging design, monthly sales reports and status calls.

Elrene Home Fashions

Associate Account Manager

- Coordinated marketing campaigns including advertising, PR, POP and merchandising materials, training manuals, trade shows and sales presentations for Roots and Caribbean Joe branded footwear.

ES Originals

Executive Assistant Branded Group

- Assisted Art Directors in the layout and design of monthly fashion publication, attended weekly staff meetings, coordinated events, researched photography, managed design updates for the current issue, and facilitated communication between departments and vendors.

Amy Schneider