Lori McColl

Lori McColl is a seasoned creative technology executive with over 15 years of experience in mobile, web, and emerging cloud-based applications, and enterprise solutions.

She is the founder of Whim, a digital consultancy focused on providing holistic solutions merging people, processes, and technology to enhance customer communication.

Prior to founding Whim-Detroit, Lori held a director position at a prominent global professional-services firm, handling enterprise and cloud-based solutions for Fortune 500 companies.

Lori excels in establishing lasting client relationships, leading high-performing teams, offering innovative solutions, and simplifying complex concepts for client benefit.

She is a sought-after speaker on future-forward technology and entrepreneurship, having presented at various events including the Women's Convention, Social Media Week, and Detroit Start-up Week.

Apart from her professional achievements, Lori is an adventurous individual with a passion for extreme sports, having completed four Ironman races, an Ultra Marathon, and formerly competed as a Division 1 Volleyball player.