Peter Van de Berg is an experienced business venture and innovation lead with more than two decades of expertise in bringing a lean startup and business innovation mindset to dynamic markets being disrupted by technology. He possesses core competencies in digital and service innovation which he has gained from leading business and technology teams driving innovation in mobile networks, internet services, smart devices, software, and healthcare solutions. Peter is a graduate of Rotterdam School of Management, Erasmus University and Eindhoven University of Technology where he completed his master's degrees in Business Administration and Technology, respectively.

Moreover, he has extensive professional experience encompassing senior consultant at Philips Innovation Services, former Sr. Director Marketing & Sales at NXP Software, former Marketing Director at NXP Software, and former Sales Director Philips Software at Philips. Additionally, he spent several years as a Business Development Manager at Ericsson where he handled Manager Standardisation WCDMA/UMTS, Strategic Marketing, Advanced Development, Systems Management. Peter's experience in various positions and companies equipped him with a wide-ranging skill set that he is currently applying to his current focus on new business creation, bringing early-stage ventures and innovation teams to the next level. His focus is on digital and AI platforms, software, and services business models.