Adrian Berwick is an accomplished CEO and music industry veteran. With over 30 years of experience, he has worked with some of the biggest names in Italian music, including Giusy Ferreri and Il Volo, as well as leading companies such as Sony Music Entertainment and Electronic Arts Europe. Berwick is currently the CEO of Soundreef Ltd, an Italian company that offers licensing services similar to those of Collective Management Organizations. Berwick's background includes positions as Managing Director of Polydor at Polygram Italy and Marketing Director of PolyGram International. He was also President and CEO of BMG Ricordi S.p.A. until the merger with Sony Music in 2004. With a wealth of experience and a deep understanding of the music industry, Berwick is a respected figure in the field.