Pete Williams is an accomplished entrepreneur, advisor, and marketer with extensive experience in various industries, including telecommunications services and e-commerce. He was named as "one entrepreneur today that every marketer should be modeling" by Forbes, and Inc. describes him as a "savvy marketing strategist." He co-founded several businesses that have won numerous awards, including AFR Fast Starter and AFR Fast 100. Some media publications even call him "Australia's Richard Branson." He is also a Professor of Practice at Deakin University, where he helps students bridge the gap between the textbook and the boardroom.

Pete's latest book, "Cadence," which details the 7 Levers Framework developed inside the Preneur Group project and consulting clients, has won more than seven book awards, including Business Book of the Year at both the 2018 International Business Awards & 2018 Independent Press Awards. He studied Commerce, Marketing, Management, and Commercial Law at Deakin University and also completed the Company Directors Course at the Australian Institute of Company Directors. He also completed courses in Negotiation and Sports Marketing at Yale University, Northwestern University, Harvard Business School, and the Governance Institute of Australia.

Throughout his career, Pete has held several positions in various organizations. He is an Advisor & Author and the Founder at Preneur Group, a former Non-Executive Chair at WeRide Australia and has served as a Non-Executive Director in several organizations, including Oh Crap Dog Poop Bags and WeRide Australia. He has also served as CEO, Ecommerce Marketing Director, and Co-Founder at Simply Headsets, Marketing Director, and Co-Founder at On Hold Advertising, and CEO and Marketing Director, and Co-Owner at Infiniti Telecommunications. He was also a former Australian Distributor at earHero and served as a Commerce Advisory Board Member at Deakin University.