Kevin Lacilla is an experienced marketer and consultant with over 25 years of progressive online marketing strategies, catalog, and direct marketing achievements. Lacilla specializes in identifying integrated web-based marketing solutions for companies and applies a unique combination of research, marketing, and analytical techniques to deliver exceptional RFM models. His experience ranges from small catalog and internet companies to large corporations such as The ServiceMaster Company. Lacilla has conceptualized and implemented almost any industry-specific web marketing need utilizing cutting-edge technologies available through Red Door Software.

Lacilla's key expertise lies in helping B2B companies tackle the challenge of effectively selling complex products while providing efficient online experiences. He has a proven track record of leading companies as a CEO and Vice President, and his experience has provided critical leadership within the framework of online technologies. Before joining Red Door Software, he was the President of Dawg, Inc - a leading supplier of spill control products to the B2B marketplace.

Lacilla is also the President at Bearicuda, Inc and a former Senior Consultant at Lacilla Consulting Services. He graduated with a BA in Finance from Bentley University.