Colin White is an experienced B2B product marketing leader with a strong background in the commercialization of fast-scaling SaaS and technology propositions. He has worked in both startup and blue-chip technology organizations, bringing his entrepreneurial character and commercial acumen to every role he undertakes. Colin is highly skilled in segmentation, value proposition development, product marketing, marketing strategy, and campaigning, with a focus on sales funnel performance and product/market fit. He has experience in acquisition marketing and team management with hands-on knowledge of implementing digital marketing in lead generation and CRM implementation.

Colin has studied WSET Intermetiate Certificate at Bracknel & Wokingham College, obtained a Diploma at Chartered Institute of Marketing, and has completed BA (Hons) and HND Business & Finance degrees at University of Wolverhampton and The University of Salford, respectively.

Colin has worked as a Product Marketing Manager at Intent HQ, and previously held positions such as Head Of Product Marketing at SmartSpace Software Plc, Global Marketing Manager at Movvo, Director at Go To Guy Ltd, Co-founder/Product Lead at Sumo Insight Ltd, Senior Proposition Manager, Product Marketing at EE, Account Director (Contract) at Gilroy Corporate Communications, Proposition Manager, Product Marketing at Orange, Head of Marketing at Brighthouse Stores, Marketing Manager at Tech air, Channel Marketing Manager - Indirect Channel at Cable & Wireless, Product Manager at Cable & Wireless, European Product Marketing Manager at Toshiba, and Product Manager at Dixons Stores Group.