Burghardt Tenderich

Burghardt Tenderich is a Professor of Practice at the University of Southern California's Annenberg School for Communication and Journalism, located in Los Angeles.1 As an educator, he specializes in public relations, innovation, and strategy.

Professional Background

Tenderich is actively involved in shaping the next generation of public relations professionals. He plays a key role in the USC Annenberg M.S. Public Relations, Innovation, Strategy program, which aims to equip students with cutting-edge skills in the field.2 His work extends beyond the classroom, as he engages with industry professionals to bring real-world insights to his students. For instance, he recently interacted with a group of senior global communicators from Microsoft at USC Annenberg.3

Teaching and Research Interests

Tenderich's areas of focus include:

• Public Relations
• Communication Strategy
• Innovation in PR
• Advertising

He is committed to providing valuable experiences for his students, as evidenced by collaborations with industry partners like Spin Sucks, which enhances the learning opportunities for students in USC Annenberg's Public Relations programs.5

Engagement with Technology

Tenderich demonstrates an interest in emerging technologies and their impact on communication. He has experimented with AI art generation tools like DALL·E 2, showing an awareness of how artificial intelligence might influence creative fields.4

Recent Activities

As of 2024, Tenderich continues to be actively involved in the academic community at USC Annenberg. He regularly shares updates about student achievements, program developments, and industry collaborations through his LinkedIn profile.67 His posts reflect a commitment to showcasing the success of his students and the innovative approaches of the PR programs at USC Annenberg.