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Bryce York
Startup product management leader @ Tatari • Small Check Investor (B2B) • Writer • Speaker • Advisor
Bryce York is a startup product leader with over a decade of experience in product management, currently serving as the Director of Product Management at Tatari.12 Originally from Australia and now based in New York City, Bryce specializes in growth-stage startups and has a proven track record of taking products from concept to market and international scale.12
At Tatari, an ad-tech company focused on buying and measuring TV advertising, Bryce leads the product management team across the advertiser experience.2 He joined Tatari in October 2019 and is currently focused on ML/AI features to enhance the TV buying, optimization, and insights experience.2
Prior to Tatari, Bryce's career highlights include:
- Senior Growth Product Manager at Finder (2018-2019)2
- VP of Product & Engineering (Co-Founder) at RadFrame (2015-2018)2
- Founder of Seed The Change, an eCommerce startup he later sold15
Bryce holds a Bachelor of Business in Marketing & IT from the University of Technology, Sydney.2 He has numerous professional certifications, including recent ones in Machine Learning and Data Science from DataCamp and Harvard Business School.2
Known for his expertise in business and product strategy, AI/ML product strategy, experimentation, and user empathy, Bryce frequently shares insights on product management through writing, speaking, and teaching.57 He maintains an active presence on social media platforms like LinkedIn (@meetbryce) and Twitter (@meetbryce), where he discusses product management, AI, and startup-related topics.346
Highlights
everyone’s gushing about PMs vibe-coding prototypes now.
i get the appeal. it’s genuinely exciting to build something tangible in minutes.
but here’s the thing: if your PM is spending half their week in lovable or cursor, when are they doing the core PM work?
wow... cursor is trash in auto mode. feels like going back to gpt-3...

