CSUSM College of Business

Oceanside High School

Customer Journey / Customer Acquisition / Customer Retention / SMB Expert (B2B, B2C, B2B2C)

Highlights since negotiating the acquisition of LoyGen include: 
a) Identifying gaps in market to create new product vision/strategy/execution solving common/complex SMB challenges at their root. 
b) Partnership / OEM-White label development with G2M executions in 2 new verticals first 3 months of 2019. 
c) customer support provided under white label for our partners earned NPS of 40. 
d) negotiating and securing acquisition by Maestro of LoyGen in 2018. 
e) 50% annualized growth in first 3 months of 2019. 
f) Successful implementation of Traction for continuity and accountability of key business growth metrics required to achieve 3 year financial / exit plan.

Maestro, Inc.

Visionary behind the development of the world’s first best practice automation platform designed for small businesses and distributed through vertical specific configurations by integrating and sitting atop the tools required to run a successful business (phones, business software, finance software, etc). 

Responsibilities include team member recruitment/mentorship/training, raising 7 figures venture capital, channel and partnership development/management, managing cross functional teams/stakeholders, sales strategy (3 different channels), process development and implementation, go-to market strategy and contract negotiations.

LoyaltyGenerator, Inc.

Founder / CEO

I was recruited by investors to join a year-old Seed Development Stage venture to initiate business development (two year consulting agreement). Quickly determined the best market and sales channels included Private Label Licensing, Private Label Affiliate Partners and Wholesale Resellers. Vastly exceeding all performance expectations, in less than one year I developed a relationship with a domestic direct mail giant securing a multi-year private label license agreement conservatively projecting $10MM in net MS cash flow during the first four years. Also initiated additional multi-year license agreements with two service providers, pending final stage of negotiations each contract is worth another $10MM, or more each over the same time period. Additionally developed 8 private label affiliate partners rolling out over a 12 month period with each expected to drive a minimum of $750M in annual revenue. Was directly responsible securing a creative licensing arrangement with a Tier 1 data provider, saving an annual average of $800M in hard costs, in exchange for a simple revenue share on purchased services.

Ebeling Marketing Enterprises, Client

VP Operations & Strategic Development

As an added value, EME purchased a Money Mailer franchise in 2006 to secure additional marketing channels for our clients. Was approached by Money Mailer brass in 2007 to become a franchise mentor of new franchisees while also be recognized in 2007, and again in 2009, as one of the top franchisees (out of 320 franchisees) in the Money Mailer system based on sales ranking. With annual sales over $500M and three national accounts (in their infancy stages), Money Mailer franchise was divested in early 2009. EME's Money Mailer business unit accounted for one of only three franchisees who actively and aggressively pursued and acquired national accounts and was the only franchise to independently develop web enabling technology for online ordering and campaign based tracking measurements.

Money Mailer of Temecula Valley

Managing Director

EME is a full service cross media (direct mail, shared mail, web, email, IVR, SMS, sweepstakes) marketing agency providing marketing services to small to medium businesses and franchise enterprises with annual revenues between $1MM and $200MM. EME is involved in all facets of marketing program development including list development and/or data mining, creative, messaging, fulfillment options, fulfillment execution and analysis (response rate and ROI).

Ebeling Marketing Enterprises, Inc.

President and CEO

Money Mailer is a leader in the U.S. direct marketing industry with nearly 350 franchised locations in 2006. As a Field Sales Trainer, I was responsible for the startup and ongoing training of new and existing franchisees. I taught best practices of B2B sales and marketing program execution on behalf of those customers. I spent an average of 14 days in the field with each new franchised location over a 10 to 12 week period. I helped existing franchised locations review their P&amp;Ls, balance sheets, working capital requirements, train and manage staff and review their overall operational efficiencies.

This experience led me to start and fund Ebeling Marketing Enterprises.

Money Mailer LLC

Field Business Consultant

I served in an executive sales capacity in Orange County; the company recruited me through the services of an executive search firm. My primary responsibility was to develop new business and establish long-term relationships within the manufacturing, pharmaceutical, financial, food service, and healthcare industries. In less than a year, I established relationships with major clients that my company had previously been unable to penetrate and developed total annualized revenue potential of $1.5MM. I was able to differentiate WAG from competitors by leveraging my direct mail/promotional marketing skills into value-added services helping clients create and promote brand awareness by developing high-end marketing collateral and cost effective approaches for their print marketing, direct mail campaigns and packaging needs.

Westamerica Graphics

Account Executive

Reporting directly to the VP of Strategic Development I was a member of the Vendor Management Committee and the principal interface between executives, Department Managers, Franchise Owners and Vendors on eCommerce initiatives critical to the company’s strategic vision. I managed full software development lifecycles scoping projects, research, design, development, integration, deployment, implementation, training, and ongoing enhancements and support for mission critical, multi-brand identity B2B & B2C brick-and-mortar. Participated in programs and projects that saved between one and eight million dollars in development costs. The President and other Senior Executives at Sir Speedy referred to me as the “Go-To-Guy” and “Resident Expert” for both corporate and franchise strategic marketing initiatives for document and digital asset management solutions that included variable print, scan-to-archive, mailing services, online ordering, and online document management, digital certification training, and ““one-to-one”” marketing in support of 1500 Global Digital Network franchise members across five separate business units on five continents.

Bryce Ebeling