Bryce Carr

Bryce Carr is a seasoned professional in the music industry with extensive experience in artist marketing and partnerships. He previously held the position of Director of Artist Marketing at Fender Musical Instruments Corporation, where he played a crucial role in elevating Fender's global leadership in product quality and artist relations.2

Career Highlights

Fender Musical Instruments Corporation: As the Director of Artist Marketing at Fender, Carr was responsible for defining artist partnership initiatives focused on product and content development.1 He placed special emphasis on nurturing the next generation of musicians.1 His work at Fender involved overseeing thousands of deals and content collaborations with artists.1

Current Role: Bryce Carr has since moved on from Fender and is currently serving as:

1. Director of Creator Partnerships, Music at Rally1
2. Senior Director, Event Programming at Sixthman3

Previous Experience: Before his tenure at Fender, Carr worked in artist-facing roles at companies such as:

• Ultimate Ears/Logitech
• Bandsintown1

Education and Skills

Carr holds a Master of Business Administration from the USC Marshall School of Business.1 He is known for being a natural leader and an outside-the-box thinker.2 His expertise lies in strategic marketing, artist partnerships, and disruptive technologies in the music industry.

Approach to Artist-Brand Partnerships

Carr emphasizes the importance of authenticity in artist-brand collaborations. He advises:

1. Artists should seek brands with shared audiences and natural connections to their work.
2. Brands should involve artists in creative discussions to ensure fan reception is positive.
3. Both parties should align on initial goals and leverage the artist's understanding of their fanbase.1

In his current role at Rally, Carr is focused on helping music creators develop new connections with their fans through Web3 and crypto technologies.1