Bryant Keil

Bryant Keil is a prominent entrepreneur best known as the founder of Potbelly Sandwich Works, a popular fast-casual restaurant chain. He purchased the original Potbelly location in Lincoln Park, Chicago, in 1996 for $1.7 million when it was merely an antique shop that served sandwiches. Under his leadership, Potbelly expanded significantly, growing from a single location to over 425 restaurants across the United States by 2024.135

Career Highlights

• Founder and CEO: Keil served as CEO of Potbelly until 2008, during which time he oversaw the expansion of the chain to 250 locations. He stepped down from this role but continued to influence the company as its founding chairman.12
• Recent Developments: In July 2023, Keil announced a new development agreement to open 15 additional Potbelly locations in Maryland alongside his son, Hampden Keil. This deal also includes refranchising 12 existing locations, highlighting his ongoing commitment to the brand's growth.35

Vision and Philosophy

Keil is known for his dedication to maintaining the unique character and culture of Potbelly. He emphasizes the importance of staying true to the brand's roots while pursuing growth. His approach combines a focus on quality service and food with strategic expansion plans.24

Personal Background

Keil grew up in Hinsdale, Illinois, and has been recognized for his entrepreneurial spirit and ability to identify and capitalize on market opportunities. His vision for Potbelly has been shaped by both his experiences as a customer and his background in the food service industry.4

Overall, Bryant Keil remains a pivotal figure in the fast-casual dining sector, continuing to shape Potbelly's future through innovative strategies and family involvement in the business.