Bryan Smith

Bryan Smith, Chief Strategy Officer (CSO) at 72andSunny

Bryan Smith is the Chief Strategy Officer (CSO) at 72andSunny, a modern marketing agency based in Los Angeles, California.1245 He has been with the agency for over 11 years, starting as an Executive Strategy Director in 2017 and being promoted to CSO in September 2022.1

As CSO, Smith leads a team of over 30 strategists and oversees the agency's brand strategy and marketing plans for a portfolio of global B2C and B2B companies.1 He has a proven track record of guiding successful campaigns for clients like Google, Blizzard, Activision, truth, Adobe, Starbucks, and Allstate.1

Prior to becoming CSO, Smith held various leadership roles at 72andSunny, including Head of Strategy and Strategy Director.1 He was instrumental in the agency's growth, introducing data strategy, developing new research approaches, and creating a brand consulting offering.1

Before joining 72andSunny, Smith worked at Bartle Bogle Hegarty in New York as a Strategy Director and Copywriter.1 He began his career as an Account Manager and Account Planner, working with clients such as Unilever and Diageo.2

Smith is a respected figure in the marketing industry, known for his strategic thinking and ability to drive creative solutions that deliver results for clients. He frequently speaks at industry events, such as Mumbrella360 in Sydney.3