Bryan Smith is a marketing industry leader and Executive Strategy Director at the modern marketing agency, 72andSunny. With over 20 years of experience, he has been awarded Adweek and Ad Age's agency of the year twice, and Fast Company's Most Innovative Companies twice, marking his team's exceptional creative contributions.

With a BA in English from Carleton College, Smith has worked with giants like Google, Dropbox, Activision-Blizzard, and Unilever as a thought leader, partnered with courageous individuals, and mentored two generations of talent. He has always been passionate about addressing the burnout crisis in the industry, obsessed with Gen Z, and aims to bring creativity into his strategic practices.

Smith has a diverse background, with positions from a former Copywriter at Bartle Bogle Hegarty to his former role as Deputy Head of Planning/Strategy at the same company. He has also worked as an Account Manager at Bartle Bogle Hegarty, Assistant Account Executive at Cliff Freeman & Partners, and Assistant Account Manager at Spier New York.