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Bryan Moffett
COO at National Public Media, SVP Network Growth at NPR
Professional Background
Bryan Moffett is a distinguished figure in the realm of public broadcasting, recognized for his pivotal role in transforming the sales and sponsorship landscape for National Public Media (NPM). As the current leader of the largest sales representation firm in public media, Bryan has been instrumental in supporting public broadcasting efforts across the United States. His journey within this dynamic industry began over a decade ago and has since evolved into a remarkable career filled with critical accomplishments and leadership roles.
At National Public Media, Bryan spearheads corporate sponsorship sales for NPR and oversees regional spot sales for numerous public media stations. His extensive experience within the organization allows him to maintain a firm grip on strategic initiatives that enhance revenue generation while ensuring that public broadcasting remains accessible and impactful in informing and engaging communities. Bryan’s visionary approach has allowed him to build NPR's digital sponsorship business from the ground up, paving the way for innovative advertising strategies that resonate with audiences and sponsors alike.
In his previous positions, Bryan demonstrated versatility and leadership across various capacities at National Public Media. He held significant roles, including Senior Vice President of Network Growth, Chief Operating Officer, General Manager, and Vice President of Digital Strategy/Ad Operations. Each of these positions honed his skills in negotiation, marketing strategy, and operations management, positioning him as a thought leader within the public broadcasting community.
His early career included a critical role as a Marketing Analyst at National Public Media, where he laid the foundation for his profound understanding of market dynamics and audience engagement strategies. Additionally, as Editorial Director at RTNDA, Bryan developed a keen insight into the intersection of journalism and media strategy, further enriching his capabilities in the public media sector.
Education and Achievements
Bryan Moffett is a proud alumnus of West Virginia University, where he pursued a Bachelor’s degree in Journalism. This educational background has equipped him with essential storytelling skills and an in-depth understanding of the journalism landscape, which he has successfully leveraged in his professional endeavors. His commitment to education and continuous learning reflects in his work, where he emphasizes the importance of quality content in public broadcasting.
His myriad achievements in the industry underscore his dedication to public media and journalism. Bryan remains committed to enhancing the financial health of public media organizations while fostering collaborations that drive impactful messaging. His leadership and innovative sales tactics have been pivotal in generating substantial revenue for the organizations he has served, showcasing his expertise in understanding the complexities of media sales within the public broadcasting arena.
Achievements
Bryan Moffett's career is marked by notable achievements that speak to his exceptional leadership and strategic vision.
- Under his guidance, National Public Media has grown its digital sponsorship business substantially, adapting to the changing media landscape and increasing revenue opportunities for public radio.
- His tenure as Senior Vice President of Network Growth resulted in strategic partnerships that expanded NPR's reach and enhanced its audience engagement.
- As Chief Operating Officer and General Manager, he played a critical role in aligning business operations with market demands to ensure that public media remains a competitive and vital source of information and culture.
- Bryan’s expertise in digital strategy and advertising operations has innovated how sponsors engage with audiences, ensuring that partnership strategies are not only effective but also resonate with the public’s interests and values.
Bryan Moffett’s dedication to public broadcasting, combined with his extensive experience in media sales and sponsorship, solidifies his position as a revered leader in the industry. While he has achieved significant milestones in his career, his contributions continue to shape the future of public media, ensuring its relevance and sustainability in an ever-evolving media landscape.