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Bryan Melmed
Helping brands connect with people
Bryan Melmed is a seasoned professional with a background in market research, consumer behavior, and data analytics.
As the Head of Brand and Consumer Insights at VDX.tv, Bryan excels in merging data science with human behavior to optimize digital marketing strategies.
His skill set encompasses developing innovative survey methodologies, utilizing AI-driven analytics, and translating complex data into actionable plans.
With a focus on consumer psychology, Bryan leads a team committed to decoding consumer interactions with brands in the digital realm while upholding ethical standards.
Bryan's educational background includes an MBA in Marketing from Columbia Business School and a Master's in Quantitative Methods from Columbia University.
Prior to his current role, Bryan held key positions such as Founder and Managing Partner at kaibito OÜ, Vice President of Insights Services, Senior Director, Director, and Manager of Insights Services, and Product Planning Manager at various organizations.
He has also worked as an Independent Marketing Consultant for reputable firms like Droga5, Brightband Consulting, and Haviland Holdings, and as a Senior Analyst at Analysis Group.
Bryan Melmed strives to create authentic and valuable digital experiences by leveraging data-driven insights and strategic communication.