Bryan Choo is a seasoned professional in the field of digital marketing and content creation, with a strong focus on engaging the millennial demographic.

He is the Founder and Managing Director of TheSmartLocal.com, a hyper-local lifestyle publication that garners a massive monthly readership in Singapore.

With a background in finance from The University of Queensland, Bryan has honed his skills in creating original branded content that resonates with audiences across various digital platforms.

His expertise lies in creating shareable content through ideation, leveraging social media virality, and ensuring long-lasting impact for brands through high-quality content.

Bryan's services span across editorial, video production, photography, event activations, KOL engagements, social media management, and digital media consultation.

Having ventured into the digital landscape after a successful stint in organizing events for major companies like Alienware, Electronic Arts, and Blizzard, Bryan brings a unique blend of creativity and strategic thinking to his content initiatives.

He is also a seasoned eSports champion, having represented Singapore globally and winning the WCG Singapore national championship multiple times in different strategy games.

With a keen eye for data and content virality, Bryan combines his nerdy roots with a passion for creating impactful marketing solutions that resonate with audiences of all ages.