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Bryan Choo
Serial Entrepreneur In Media, Speaker & Start-Up Mentor
Bryan Choo is a prominent figure in Singapore's media and startup scene, currently serving as a Peon at YPO since 2021. He is also the CEO and Founder of TheSmartLocal.com, a hyper-local lifestyle publication that engages a substantial audience in Singapore, particularly among the millennial demographic. Under his leadership, TheSmartLocal has grown to a team of 200 and has expanded its reach to include offices in Bangkok and Kuala Lumpur.
Professional Background
- TheSmartLocal.com: Choo has been instrumental in creating engaging content that resonates with the local audience, emphasizing the importance of quality over quantity in advertising. His approach focuses on building original branded content that achieves high engagement and return on investment.
- Government Engagement: In addition to his media ventures, he actively participates in various government panels related to youth initiatives and mental health.
- Other Ventures: Choo is also the founder of several other platforms, including MS News and Eatbook SG, showcasing his entrepreneurial spirit.
Personal Achievements
Before his current roles, Choo was involved in organizing significant events for major companies like Alienware and Electronic Arts. He also has a background in eSports, having been a national champion in Singapore.
Choo's multifaceted career highlights his commitment to innovation in media and community engagement.
