University of Oregon Lundquist College of Business

University of Oregon

Energy Reduction Disruptor  -  Maximizing Energy Efficiency Programs with Onics Energy Solutions

Skills: Business Strategy · Creative Strategy · Marketing Strategy · Public Speaking

Stealth

Founder

As the Director of Operations at Onics Energy Solutions, I spearhead the design and implementation of robust systems and processes that enhance efficiency and drive results for both the internal team and the network of channel partner resellers. My role encompasses a wide array of responsibilities, from marketing and sales to project management and client relations.

Key Responsibilities:

• System and Process Design: Developed and optimized the company’s CRM, Deal Registration, and sales process, ensuring seamless integration and efficiency across all business functions.

• Project Management: Established a comprehensive project management system and company-wide Standard Operating Procedures (SOPs) to streamline operations and improve project delivery.

• Channel Partner Program: Designed and managed the channel partner program, including the creation of a resource library and an opportunity tracker to support partners and enhance collaboration.

Centralized Command Center: Built a central command center for the leadership team in Google Workspace, integrating tools such as Google Calendar, Sheets, Docs, Drive, Tasks, and Google Meet to improve internal communications and efficiencies.

Additional Contributions:

• Marketing and Sales: Led the development and execution of marketing strategies, sales presentations, and content creation, including case study writing and trade show management.

• Vendor and Client Relations: Managed vendor relations, ensuring strong partnerships and high-quality service delivery. Provided exceptional client support, enhancing customer satisfaction and loyalty.

Onics Energy Solutions

Director of Operations

As a National Trainer at Google, I had the privilege of educating business owners across the United States on essential digital marketing concepts. Through conferences, trade shows, and regional events, I empowered businesses with the knowledge and tools to thrive in the digital landscape.

Key Responsibilities:

• Training Delivery: Conducted training sessions on digital marketing, including SEO, YouTube, Google Ads, Google Search Console, and Google Workspace. Also covered topics such as product development and global marketing.

• Presentation Formats: Presented both in-person (from the stage) and via webinar, adapting to various formats to reach a wider audience.

• Audience Engagement: Developed innovative methods for audiences to leverage Google Tools to accelerate and simplify their marketing programs.

• Event Participation: Led workshops and seminars at various industry events, providing actionable insights and strategies.

• Feedback and Improvement: Consistently received positive feedback, ranking as a top trainer for delivering impactful and engaging training sessions.

• Continued Education: Created marketing tools and resources to provide continued education for the audience after the event.

My role as a National Trainer was driven by a commitment to helping business owners harness the power of digital marketing through Google’s suite of tools, ultimately driving growth and success.

Google

National Trainer

Fogo Fund was an apolitical 501(c)3 non-profit corporation dedicated to bettering the lives of the people of Fogo, Cape Verde.

We worked with the Harvard School of Public Health to determine the best plan of action to help the villagers of Cha das Caldeiras who lost their homes, schools, and businesses in the volcanic eruption of November 2014. Our primary focuses included improving (1) Housing; (2) Medical Aid; and (3) Education.

Fogo Fund

Co-Founder | Vice-President

As a National Speaker for Constant Contact, I trained SMBs, startups, and franchise organizations on the key principles and best practices of email marketing, web design, and copywriting. Through both in-person and online presentations, I helped businesses leverage email marketing to achieve their goals.

Key Responsibilities:

• Award-Winning Value-Add Reseller: Recognized as a top reseller of Constant Contact Email Marketing, driving significant adoption and success through innovative promotions and personalized training.

• Product Beta Testing and Innovation: Engaged in product beta testing and innovation cohorts to improve user experience and platform functionality.

My role was centered around empowering businesses with effective email marketing strategies and contributing to the continuous improvement of Constant Contact’s offerings.

Constant Contact

National Speaker

As the Co-Founder and CEO of BJC Branding, I built the company from the ground up, starting with my MacBook and a sandwich shop paying $100/month for turnkey digital marketing. I developed a successful digital marketing agency that provides custom-tailored marketing programs for SMBs and startups.

Key Responsibilities:

• Consulting and Strategy: Led with consulting and strategy while the team provided fulfillment services, including web design, e-commerce setup, email marketing, video marketing, YouTube channel creation and optimization, social media content creation, blog management, SEO copywriting, logo design, brand design, and graphic design.

• Client Management: Managed over 250 active clients at any given time, ensuring high-quality service and satisfaction.

• Agency Operations: Built and led a team of over 25 marketing professionals, fostering a collaborative and innovative work environment. Managed AR / AP, client relations, vendor relations, and overall brand strategy.

• Educational Content: Developed online courses, masterclasses, and educational content, including guides, checklists, and eBooks to educate business owners.

BJC Digital Marketing

Co-Founder and CEO

At RatePoint, a reputation management and email marketing startup, I built the channel partner program from the ground up. My responsibilities included partner and franchise outreach, partner relations management, and developing a national channel sales team.

Key Responsibilities:

• Program Expansion: Successfully grew the channel partner program from 12 to more than 200 active resellers in less than 24 months.

• Partner Relations: Managed partner outreach and relations, ensuring strong, productive partnerships.

• Sales Team Development: Developed and led a national channel sales team to drive growth and success.

• Client Retention Strategies: Designed custom email templates, onboarded partner clients, and built custom promotions for partners and clients, fostering continued growth and retention.

Bryan Caplan