Bruce Williams

Chief Media Officer, Americas at dentsu

Bruce Williams is a senior executive at dentsu, currently serving as the EVP, Head of Performance Marketing at dentsu Media US.1 2 Some key points about Bruce Williams:

Professional Background

He is based in Atlanta, Georgia.3
Williams is described as a highly skilled digital marketing strategist and practitioner.3

Current Role and Responsibilities

As EVP, Head of Performance Marketing, Williams leads performance marketing initiatives for dentsu Media in the US.1
He focuses on areas like retail media, commerce media, and performance channels.2 5

Expertise and Thought Leadership

Williams is recognized as an expert in retail media and performance marketing.2 4
He frequently shares insights on topics such as:
- The expansion of retail media networks into offsite advertising2
- The potential of connected TV as a performance media channel2
- How commerce media can accelerate consumer journeys5

Industry Engagement

Williams participates in industry events and interviews, sharing his perspectives on media and marketing trends.1 2 4
He has been featured in interviews with publications like Beet.TV, discussing topics related to retail media and performance marketing.2 5

It's worth noting that while the query mentions "Chief Media Officer, Americas," the most recent sources indicate his current title is EVP, Head of Performance Marketing at dentsu Media US.1 2 The information about his exact title may need to be verified with the most up-to-date sources.