Bruce Rosard

Bruce Rosard is a prominent figure in the travel and experiences industry, currently serving as a member of the WXO (World Experience Organization). He is based in Boulder, Colorado, and has a rich background that spans several decades in various roles related to travel, marketing, and business development.

Professional Background

Co-Founder and CCO of Arival:
Bruce co-founded Arival, a leading platform focused on the tours, activities, and attractions sector. Since its inception in December 2016, he has played a pivotal role in shaping the community and resources available for creators and operators within this space.12

Experience This! Travel:
In January 2023, he co-hosted "Experience This! Travel," a project aimed at sharing insights from over 100 years of collective experience in the travel industry with his partners Christian Watts and Lori Timony.1

Mentorship and Advisory Roles:
Bruce has also been a mentor at TechStars since 2009, where he supports start-ups in the travel sector. His extensive experience includes working with various companies through initiatives like PhoCusWright's Travel Innovation Summit.12

Previous Positions:

• VP of Sales and Marketing at Phocuswright Inc.: Here, he was responsible for strategic leadership and business development from 2005 to 2013.
• Founder and CEO of Moguls Mountain Travel: Bruce founded this ski tour operator in 1982, which became one of the largest independent firms in the U.S. before he sold it in the early 2000s.12

Contributions to the Industry

Bruce has been instrumental in advancing discussions around how digital marketing impacts travel. He was involved in creating significant studies that shaped understanding within the tours and activities segment.2 His insights have been shared at numerous industry events, including various Arival conferences where he discusses trends and innovations affecting travel operators today.2

Overall, Bruce Rosard's extensive career reflects his commitment to enhancing the travel experience through innovative solutions and mentorship within the industry.