Bruce Li

Bruce Li is a professional with a diverse background, having accumulated 8 years of experience in wine business and marketing development with The Wine Republic in China, where he collaborated with luxury hotels, high-end restaurants, online sales platforms, and various other entities in the industry.

Additionally, Bruce boasts a solid 10-year history in the hospitality sector with Shangri-La Hotels in multiple locations such as Beijing, Fuzhou, Qingdao, Sydney, Guangzhou, and others. He has also garnered 5 years of hospitality experience with other international hotels, private restaurants, and bars, aligning with his expertise in business development, sales, brand promotion, events management, and more.

His educational background includes completing courses at renowned institutions such as the Court Of Master Sommeliers Training Centre in Hong Kong, American Management Association in Beijing, Labor Bureau in Beijing, Cornell University for Hospitality Marketing, and WSET Training Centre in Shenzhen. Furthermore, he has undergone training programs in quality improvement management and F&B leadership development.

Bruce Li has held various roles, including National Account Director at The Wine Republic, and Quality Improvement/Beverage Manager, Assistant Food & Beverage Manager, Aria Bar Manager, Assistant Centro Bar & Lounge Manager, and Bar/Beverage Manager at Shangri-La Hotels and Resorts.

His expertise spans across business development, hospitality marketing, food & beverage operations management, beverage/bar project operations, wines and spirits, public relations, and he is also a certified trainer and coach in the industry.