Bruce Hutchison

Bruce Hutchison is a seasoned customer insight and marketing executive known for his ability to uncover the emotional drivers behind consumer behavior and ensure organizational alignment to effectively engage with customers.

With a diverse background spanning industries such as insurance, finance, automotive, consumer electronics, and retail, Bruce has a comprehensive 'both sides of the desk' perspective that has led to transformative business insights and results.

His expertise lies in innovative customer insight, brand development, marketing research, strategic planning, multi/omni-channel marketing, customer cultivation, lifetime customer relationship building, innovation process design, creative services, sports marketing, team leadership, employee engagement, company culture, organization alignment, and international business experience.

Bruce Hutchison holds a Master of Business Administration (MBA) from Eastern Michigan University and a Bachelor of Arts (B.A.) from Franklin & Marshall College. He has also studied at Institut Montana.

Throughout his career, Bruce has held key positions at reputable organizations, including serving as the Senior Customer Experience and Insight Researcher at State Farm, VP Marketing and Research at CarHop Auto Sales and Finance, Managing Director at DBH Marketing and Research, VP Marketing at uBid.com, Marketing Planning Director at Sears Holdings Corporation, Sr. VP Marketing at Jiffy Lube International, Senior Marketing and Brand Consultant at Element 79 / Aurum Partners, Sr. VP Marketing / CMO at Midas International, and VP Advertising and Market Research at RCA / GE / Thomson.