Bruce Hultgren

Bruce Hultgren, former NBL basketballer turned community business leader, has a mission to make the world a better place through entrepreneurism in sports, community, and coaching sectors. Hultgren has motivated thousands of children and athletes to lead healthy and productive lives through programs like theGOYA.life, an app enabling users to monitor their members' wellbeing, and Oh Crap!, producers of world-leading and innovative technology that allows dog owners to clean up after their pets with minimal impact on the environment.

Hultgren's passion for the environment has led him to build a company called No More Plastic Crap, producing a range of fully compostable products to replace single-use plastic. His background in basketball has given him a unique insight into how to manage and motivate athletes to achieve their sporting, career, and life goals efficiently and effectively.

Hultgren's companies include theGOYA.life, Oh Crap!, and No More Plastic Crap, with contact and partnership opportunities available on their respective websites.