Bruce Dressel is a pioneering and accomplished business leader with extensive experience in the industrial-based service industry. With more than thirty years of experience under his belt, he has a proven track record of leading businesses to maximize profitability while delivering exceptional customer service. He is an expert in driving cultural turnarounds, developing customer and product diversification strategies, and fostering relationship and talent development. He has also played key roles in IPO preparation and launch. Throughout his career, Dressel has built and motivated dedicated teams with a clear vision focused on providing the highest level of customer service.

Some of Dressel's past leadership roles include Executive Chairman at Trench Plate Rental Company, Operating Executive at Tailwind Capital, and Board Chair at Smith-Cooper International. He has also been a Board Member at RANDYS Worldwide and Colony Hardware. Before that, he served as the Chief Operating Officer at Herc Rentals and was the Principal Owner at Omnivore Consulting. Dressel has also held leadership positions at ADS, Inc, including Chief Sales Officer and Executive Vice President of Acquisitions.

Earlier in his career, Dressel served as Executive Director at Ashtead Group Plc and President & CEO at Sunbelt Rentals. He has also worked as the Vice President of Operations at Sunbelt Rentals and Vice President at Mclean Rentals.