Bruce Brandfon

Bruce Brandfon serves as the Chief Media Officer at Duration Media LLC, where he plays a pivotal role in overseeing media strategies and operations. He has extensive experience in the media industry, having held senior management positions in various organizations.

Professional Background

• Duration Media LLC: As Chief Media Officer, Brandfon is instrumental in leading initiatives that enhance the company's offerings in digital advertising, particularly focusing on viewability and brand safety. Duration Media is known for providing premium ad inventory and has developed technology that ensures high viewability rates for advertisements.12

• Previous Roles: Before joining Duration Media, Brandfon was the Executive Vice President at WebSpectator and held the position of Managing Director at Publicitas. His career also includes roles as Vice President and Chief Publisher at other media organizations, showcasing his broad expertise in multi-media publishing and marketing.24

Skills and Contributions

Brandfon is recognized for his entrepreneurial spirit and leadership in digital media. His work emphasizes the importance of transparency and effectiveness in digital advertising, addressing challenges such as ad fraud and poor viewability that have historically plagued the industry. He has been involved in developing solutions that benefit both advertisers and publishers, ensuring that advertising dollars are spent effectively.134

Overall, Bruce Brandfon is a seasoned executive with a strong track record in enhancing the digital advertising landscape through innovative strategies and technology.