Bruce Baron

Bruce Baron is a seasoned professional known for his strategic thinking and consultative problem-solving skills, specializing in evolving go-to-market (GTM) strategies to drive successful transformation programs and exceed revenue targets.

With a blend of strategy, technology, and storytelling, Bruce excels in simplifying digital transformation dialogues and has a keen interest in challenge selling, digital engagement, analytics, and economics to drive industry-specific strategies and brand evolution.

His educational background includes an MBA from Bentley University - McCallum Graduate School of Business and a BA from Northeastern University. Additionally, he holds certifications in Strategy Consulting, Six-Sigma, Marketing, Product Management, and Program Management.

Bruce Baron has held various key roles in reputable organizations, including Product Marketing Leader for Sustainability Software, Business Development and Strategic Partnerships for IBM Watson Health, Senior Industry Marketing Leader for IBM Mobile, Product Management Leader for Financial Services and Public Sector and Smarter Cities, Worldwide Go-To-Market Manager for Strategic Segments, and Managing Strategy Consultant for CX/DX/iX at IBM.

Prior to his tenure at IBM, Bruce was part of the Strategic Initiatives Team for Emerging Technology Product Management at Fast Search and Transfer, a startup later acquired by Microsoft. He also served as a Digital Transformation Leader at General Electric / GE Capital.

Aiming to connect with new contacts, share knowledge, and offer guidance, Bruce Baron welcomes networking opportunities and is open to providing advice as a sounding board or coach.