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Brooke Robertson
Product Management and Digital Transformation @ Fannie Mae
Professional Background
Brooke Robertson is an accomplished Product Management professional with a strong focus on customer experience within the multifamily mortgage sector. With over three years of dedicated experience, Brooke's career at Fannie Mae showcases her evolution through various pivotal roles, demonstrating her commitment to integrating customer feedback into product development. Currently serving as a Multifamily Product Management Senior Associate, Brooke plays a vital role in shaping and advancing the organization's Digital Transformation strategy. Her work is focused on crafting seamless and innovative mortgage solutions, designed to meet future demands.
Brooke began her journey at Fannie Mae as a Multifamily Business Analyst and steadily progressed to roles such as Multifamily PMO Project Manager I and II, eventually becoming a Multifamily Salesforce Product Owner. Each position has allowed her to hone her skills in agile methodologies, user experience design, and cross-team collaboration. This diverse experience equips her with a holistic understanding of the product lifecycle, from conception through to delivery, ensuring that the solutions not only address user needs but also anticipate future challenges and opportunities.
Brooke's enthusiasm for product management is matched by her hands-on experience with the Boston Consulting Group's Product Management and Innovation methodology. She is also certified in the Scaled Agile / SAFe framework, enhancing her ability to work within Agile Release Trains and contribute effectively to large-scale projects involving over 100 technologists. Her dedication to understanding user pain points and prioritizing their needs has culminated in the delivery of impactful solutions that exceed customer expectations.
Education and Achievements
Brooke Robertson's educational background lays a solid foundation for her career in product management. She is currently pursuing a Bachelor of Business Administration (B.B.A.) with a focus on Marketing at James Madison University, a respected institution known for fostering business leaders and innovators. Additionally, she participated in the COB 300 Business Program at the prestigious University of Antwerp, further broadening her international perspective on business practices.
Brooke's involvement in various organizations throughout her academic and professional journey reflects her commitment to growth and excellence. As a former Kaplan Brand Ambassador and a Digital Marketing Intern at Seer Interactive, she acquired substantial knowledge in marketing strategies and brand representation, which adds a unique dimension to her current role in product management. Furthermore, her internships at Aramark Refreshment Services, ADS, Inc., and as a Marketing Assistant at Kappa Alpha Theta Fraternity provided her with diverse experiences in marketing and customer engagement, equipping her with the skills necessary to effectively navigate the multifamily mortgage landscape.
Notable Achievements
Brooke has made impressive strides throughout her career, particularly in her current role at Fannie Mae. By spearheading projects that focus on user experience and digital transformation, she has contributed significantly to the strategic objectives of her organization. Her ability to identify and articulate user pain points not only leads to enhanced customer satisfaction but also fosters innovation within her team.
Her proactive approach in coordinating with cross-functional teams highlights her skill in collaboration and leadership. Brooke's passion for staying abreast of industry trends ensures that the solutions she helps develop are not just effective but also future-proof. As she continues to build on her experiences and education, Brooke remains a motivating force in her field, focused on elevating customer experiences and driving meaningful change within the multifamily mortgage sector.
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