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Brooke Ray
Director at Rakuten Advertising
Professional Background
Brooke Ray is a seasoned professional with over 14 years of extensive experience in strategic digital advertising. Her career has been characterized by a commitment to excellence and a profound understanding of the digital marketing landscape, particularly in areas such as programmatic display, affiliate marketing, customer acquisition, and lead generation. Currently, Brooke serves as the Director of Partnerships at Rakuten Advertising, a role that leverages her extensive skills in building collaborative relationships and developing strategic partnerships within the digital advertising space.
Before ascending to her current role, Brooke Ray held several significant positions at Rakuten Advertising. Her journey began as an Affiliate Manager, where she honed her skills in nurturing affiliate relationships and maximizing revenue. She then progressed to become a Business Development Manager, where her strategic insight played a vital role in expanding the company’s market presence. After that, she advanced to Senior Manager, where she further strengthened her expertise in managing high-level advertising campaigns and partnerships, all the while contributing to positive business outcomes and growth.
Brooke's early career also includes notable roles at other companies, significantly contributing to her professional development. For instance, at Shopit.com, which was acquired by Atrinsic, she served as the Director of Acquisitions and Media Buying, mastering the intricacies of digital media and customer acquisition strategies. Additionally, as the Director of Product Development at eForce Media, Inc., she was pivotal in driving product innovations that addressed market demands and enhanced user engagement.
Education and Achievements
Brooke Ray is an alumna of the University of Southern California, where she earned her Bachelor of Science degree in International Relations. This educational background has equipped her with a global perspective and the analytical skills necessary to navigate the dynamic world of digital advertising effectively. Her ability to understand diverse markets and cultural nuances has significantly contributed to her success in building effective advertising strategies tailored to varied audiences.
Over her impressive career, Brooke has achieved significant milestones in digital marketing. She has played a crucial role in launching successful marketing campaigns that have driven customer acquisition and aggregated leads for various companies. Her strategic approach to marketing, combined with her expertise in analytics, has consistently delivered substantial ROI for her clients and employers alike.
Brooke is recognized not only for her hands-on experience but also for her leadership acumen. Her ability to inspire teams and drive collaborative efforts has been instrumental in cultivating successful partnerships and achieving business goals. As a thought leader in the industry, she stays current with the latest trends and technologies in digital marketing, ensuring that her strategies are both innovative and effective.
Achievements
Throughout her career, Brooke Ray has garnered numerous achievements that underscore her expertise and dedication. At Rakuten Advertising, she has been integral in scaling partnerships that have proven mutually beneficial, demonstrating her skill in creating collaborations that enhance overall marketing effectiveness. Her leadership in strategic account management and development has positioned her as a trusted figure among peers and clients alike.
In her previous roles, she has successfully executed campaigns that increased brand visibility and drove customer engagement, laying a solid foundation for continued success in all her endeavors. Brooke's reputation for optimizing advertising strategies while maintaining client satisfaction is well regarded in the industry, reflecting her commitment to excellence.
Brooke Ray's dedication to her craft is evident through her continued pursuit of knowledge and professional development. She actively participates in industry conferences and workshops, sharing her insights and learning from leading experts in digital advertising. Her passion for innovation signals her intention to stay at the forefront of digital marketing trends, ensuring she is always equipped to tackle the challenges of a rapidly evolving industry.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.