Brooke Hovey

Brooke Hovey is a prominent figure in the communications industry, currently serving as the Global President of BCW (Burson Cohn & Wolfe), a role she assumed in April 2022. In this capacity, she reports directly to BCW Global CEO Donna Imperato and oversees the agency's core services, including creative, digital, and integrated media. Hovey is tasked with enhancing marketing communications, global new business initiatives, and key client partnerships.12

Career Background:: Before her appointment as Global President, Hovey held several significant positions within BCW, including Interim President of North America and Global Chief Growth Officer. Her tenure at BCW spans nearly two decades, during which she has contributed to the agency's growth and strategic direction across various roles.14 Hovey has been recognized for her leadership and innovation in the industry, being inducted into PRWeek’s Hall of Femme in 2021, which honors top female talent in public relations.3

Educational Background:: Hovey graduated from the University of Texas at Austin, where she earned a Bachelor of Science degree in corporate communications, complemented by minors in business and Spanish.3

Recent Developments:: As of February 2024, it was announced that Hovey will transition to the role of Global Chief Strategy Officer at Burson following the merger of BCW and Hill & Knowlton, which is set to take effect on July 1, 2024. This new position will allow her to further influence agency strategy and brand marketing on a global scale.45

Hovey's extensive experience and leadership skills position her as a key player in shaping the future of Burson as it integrates its operations and expands its market presence.