Brooke Edge, PhD

Brooke Edge, PhD is a multifaceted professional with expertise in consumer research, brand positioning, and strategic communications. Here's a comprehensive overview of her background and career:

Education and Academic Experience

Brooke Edge holds a PhD in Media Studies and Communication from the University of Colorado.13 Her academic research focused on healthcare messaging in popular media, qualitative analysis of audience response, and strategic communications to underserved populations.1 She has also taught media studies and theory at the University of Denver and University of Colorado, Boulder.1

Professional Career

Brooke is the Owner of Brooke Edge Consulting, a consumer research and brand positioning firm.12 As a persistent and creative strategist, she leverages insights based on culture and communications research to develop effective brand solutions.3 Her work involves:

• Designing, executing, and analyzing strategic research projects2
• Enabling clients to understand and succeed in their business landscape2
• Directing solutions and insights development for research projects4

Industry Experience

Brooke has conducted media and communications research and strategy efforts for clients across various industries, including:

• Arts
• Automotive
• Beverage
• Entertainment
• Financial services
• Packaged goods1

Additional Roles

Besides her consulting work, Brooke Edge serves as the Board Chair for The WhitneyStrong Organization, a non-profit focused on finding common ground to end gun violence through data-driven, responsible gun ownership solutions.1

Personal Life

Brooke and her husband moved to Louisville in 2015. They have two children and enjoy exploring Louisville's restaurant scene and traveling.1

Brooke Edge's expertise in media studies, communications, and consumer research, combined with her academic background and practical experience, positions her as a valuable asset in the fields of strategic communications and brand positioning.