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Brooke Cundiff
Founder at Cortina
Professional Background
Brooke Cundiff is a prominent figure in the world of fashion merchandising and retail, known for her innovative approach and passion for making fashionable clothing accessible to a wider audience. As the founder of CoEdition, a platform dedicated to curating fashion that celebrates body diversity, Brooke has been a driving force behind the transformation of retail spaces into inclusive environments that cater to all sizes. Her tenure at CoEdition marked a significant contribution to the fashion industry, aligning with her mission to empower consumers to embrace their individuality and express themselves through fashion.
Prior to her groundbreaking work at CoEdition, Brooke held various prestigious positions, showcasing her exceptional talent and keen understanding of market dynamics. She served as the Chief Merchandising Officer at CoEdition, where she played a crucial role in shaping the brand's identity and merchandise strategy, ultimately enhancing customer satisfaction and brand loyalty. Her strategic vision did not go unnoticed, as she led her team to create an inspiring shopping experience that resonated with a diverse clientele.
Brooke's journey began at Gilt Groupe, where she excelled as the Vice President of Brands for Women's, Men's, Home & Kid's, honing her skills in brand management and merchandising across multiple categories. Her deep understanding of customer needs and trends propelled Gilt Groupe to new heights during her time there. At Rue La La, she thrived as the Director of Men's Brands, further solidifying her expertise in curating collections that struck the right balance between quality and style.
Before venturing into the world of online shopping platforms, Brooke made significant contributions to Saks Fifth Avenue, where she assumed the role of ADMM Men’s Designer/Contemporary. Her journey at Saks began as a Senior Buyer for Men's Designer, where her ability to identify trending designs and emerging talents set her apart. Additionally, her experience as a Senior Buyer for Men's Designer at Marshall Field's laid the foundation for her illustrious career in fashion.
Education and Achievements
Brooke Cundiff earned her Bachelor of Arts degree in Fashion Merchandising from Arizona State University, a period in which she honed her expertise in not only fashion trends but also the business of fashion. Her education equipped her with the essential tools to navigate the complex, ever-evolving landscape of fashion retail. Throughout her career, she has continuously embraced opportunities to grow and evolve, demonstrating a commitment to lifelong learning and innovation in the industry.
One of Brooke's notable achievements includes her pivotal role in launching CoEdition, which has garnered attention for its focus on size inclusivity and the celebration of diverse body types. Under her leadership, CoEdition has transformed the online shopping experience, providing stylish and fashionable options for individuals who have historically been underserved by traditional retail. This commitment to inclusivity has not only set industry standards but has also inspired countless other retailers to reevaluate their own offerings.
Achievements
Brooke's impact on the fashion industry extends beyond her achievements at CoEdition and her roles at previous companies. As a forward-thinking leader, she continues to advocate for greater representation and inclusivity in fashion. Her thoughtful approach has resonated with both consumers and industry peers alike, marking her as a pioneer for social change within the retail space. Her extensive experience across various aspects of the fashion sector—ranging from merchandising and brand strategy to customer engagement—positions her as a highly respected voice and authority in the industry.
With her entrepreneurial spirit and dedication to promoting diversity in fashion, Brooke Cundiff is indeed a trailblazer. Her remarkable journey reflects not only her passion for fashion but also her commitment to fostering an industry that celebrates individuality and creativity.
As the founder of Cortina and her previous roles at leading fashion houses and e-commerce platforms, Brooke continues to make waves in the fashion retail sector, showcasing her innate ability to blend style with business acumen. Her ongoing contributions are sure to leave a lasting impression on the industry for years to come.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Clay isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Clay instead of Salesforce, Hubspot, and Pipedrive. Clay is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Clay can absolutely serve as your primary relationship management tool.
Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.