Brook McCarthy

Brook McCarthy is a 15-year veteran digital marketing trainer and business coach with a background in Public Relations. She specializes in helping businesses craft creative and compelling communication strategies that cut through the noise to earn the attention of their desired audience. Brook offers half-day and full-day strategy sessions on brand messaging, content marketing, and digital communications, as well as custom and workplace training that can be tailored to your unique objectives. She also provides one-to-one business coaching for executives and owners seeking guidance on how to balance action and reflection, accountability and resilience, focus and compassion. Brook has worked with a broad cross-section of businesses, including those in the health and creative sectors, particularly those that offer professional services.

Brook's notable projects include working with Australian startup Jump On It on the new concept of social commerce, where she wrote the strategy and rolled out Twitter channels and managed Twitter communities across Australia and New Zealand before the company was bought by Living Social. She has also presented one-day online and social media marketing intensives in various locations around Australia.