Brook Baston

Brook Baston is a seasoned professional in the field of marketing and market research with over 15 years of experience.1 Currently, she holds the position of VP, Global Participant Sourcing Solutions at UserZoom.

Professional Background

Brook Baston's expertise spans several key areas:

• Marketing: With extensive experience in marketing, she has developed a strong foundation in strategic planning and execution.
• Product Management: Her background includes significant work in product management, likely contributing to her current role at UserZoom.
• Market Research Operations: Baston has specialized knowledge in market research operations, which is directly relevant to her position in participant sourcing solutions.1

Certifications and Skills

Brook Baston holds a UserZoom Core Certification, demonstrating her proficiency in UserZoom's platform and methodologies.1 This certification is particularly relevant to her role in global participant sourcing solutions, as it likely involves user experience research and testing.

Current Role

As VP of Global Participant Sourcing Solutions at UserZoom, Brook Baston is likely responsible for:

• Overseeing the strategy for sourcing participants for user research studies on a global scale
• Managing teams involved in participant recruitment and screening
• Ensuring the quality and diversity of research participants
• Developing and implementing innovative solutions for participant sourcing

Online Presence

Brook Baston maintains a professional presence on LinkedIn, where her username is brookbastonmarketresearchpro. This username reflects her specialization in market research and her professional focus.1

Brook Baston's combination of extensive experience in marketing, product management, and market research operations, along with her UserZoom certification, positions her as a valuable leader in the field of user experience research and participant sourcing.